Subscription Benchmarks

Top Payment Decline Reasons for E-Commerce

Over 2,000 things can go wrong with a credit card transaction. How effective is your decline management strategy? Compare involuntary churn and payment recovery rates to find out.

Churn Rates

Breakdown of Churn Rates by Industry

Overall Median

7.02%

Digital Median

6.63%

Physical Median

10.11%

25%

20%

15%

10%

5%

0%

Consumer Goods

Box of the Month

Consumer Services

Education

Healthcare

IoT

OTT

Publishing & Entertainment

SaaS

Industry Segment

Previous Next

Key Takeaways

  • Our data showed higher churn rates for physical goods compared to digital goods.
  • Industries that tend to have seasonal or cyclical purchase patterns also experience higher churn rates than the overall average.
  • Churn rates were particularly high among Box of the Month and Consumer Goods.
  • Allowing subscribers to pause their subscription can be an effective way to reduce voluntary churn.

Summary

These benchmarks demonstrate how e-commerce companies utilize options such as plan lengths and product mixes across a variety of segments. Our data also shows how different segments experience varying rates of churn.

Comprehensive benchmark data can help businesses make informed decisions. When critical decisions are guided by data, acquisition, retention, and revenue can increase significantly.

We use cookies for analytics and to improve our site. You agree to our use of cookies by closing this message box or continuing to use our site.
To find out more, including how to change your settings, see our Cookie Policy.