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In 2004, Netflix was sued by its shareholders over its reported churn rates. The shareholders argued that Netflix “[used] an improper calculation of the rate that produced an artificially low churn rate.” A judge threw out the case, ruling that there is no single industry-wide definition of churn rate.
Clearly, churn rate is a critical metric for any subscription business. But there are also a variety of opinions about how to calculate it.
In this guide we'll explore:
Recurly has been a key advantage for us and an important contributor to our recent success.
Bartosz Olchowka, Head of Development
Recurly has allowed us to shift quite a few resources away from payments...
Joseph Wecker, Sr. Engineer